THE COACH TRAP

Welcome to The Coach Trap a book that doesn’t pull any punches.

If you’re looking for a miracle formula to earn $10k a month or magically fill your diary with leads, this isn’t the book for you.

No empty promises. No quick fixes. This is the real deal.

Coaching isn’t as glamorous as Instagram gurus would have you believe. It’s tough, it’s messy, and, quite frankly, it’s not for everyone. But if you’re serious about building a coaching business that lasts, you’re in the right place.

Greg Styan (the coach) and Dan Williams (the marketer) have joined forces to give you the no-nonsense truth about what it really takes to succeed. They won’t pretend it’s easy—because it’s not.

Instead, they’ll show you how to create a business that stands the test of time.

You’ll learn to avoid the mistakes most new coaches make and focus on what truly works: defining your niche, generating leads, and building genuine authority.

This isn’t about hacks or shortcuts. It’s about achieving sustainable success without the need for shiny marketing gimmicks or guru-driven fantasies.

If you’re ready to ditch the fluff and focus on what really matters, pick up this book.

Greg and Dan are here to guide you through the highs and lows of building a coaching business that doesn’t just survive but thrives.

No BS. No fluff. Just the truth. Ready to get to work?